Red Bull uses a revolutionary production process known as wall-to-wall manufacturing. While many drink distributors manufacture their beverage and containers in different locations, Red Bull does it all at the same location. Cans are manufactured in one building and then transported via conveyor belt to the next building to be filled. This dramatically cuts down on travel emissions. To be exact, it cuts down on 10,000 truck journeys, 7 million kilometres of travel, and 5,313 CO2 emissions per year.
When it comes time for distribution across the world, Red Bull relies primarily on ships and trains to transport the beverage to over 160 countries. Trucks are only used as a last resort when there is no other option. Even still, the Red Bull can design saves 40% in truck loads compared to glass bottles and 30% compared to PET bottles. This is due to its sleek shape and light weight.
When you purchase a can of Red Bull, you can rest assured that every possible measure was taken to ensure minimal environmental waste.
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